Step 2. How to set up a business account on Instagram

You need a business account in order to deploy your AI chatbot to Instagram DM.

1. Go to your profile and tap  in the upper right corner.
2. Tap Account type and tools.
3. Tap Switch to professional account.
4. Tap Continue.
5. Select a Category for your business and tap Done.
6. Select Business and tap Next.
7. Tap Next.
8. Add contact details and tap Next. To skip this step, tap Don’t use my contact info.
9. To share logins using Accounts Center tap Login to Facebook. You can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across Meta. Note: At this time, only one Facebook Page can be connected to your business account. To skip this step, tap Skip.
10. Set up your professional account by completing the optional steps or tap X on the top right corner to return to your profile.
11. To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

1. Go to your profile and tap  in the upper right corner.
2. Tap Creator tools and controls.
3. Tap Switch account type.
4. Tap Switch to business account.
5. Tap Switch.